Archetype Distillery

State-of-the-art distillery, tasting room, and event space


Archetype Distillery produce grape-based vodka and gin in their newly renovated century-old building which houses a distillery, tasting room and event space. While renovating their historic building, they wanted their space well equipped with the latest in audio visual capabilities. In addition to promoting their products and services, Archetype was interested in telling the story about the building’s history and documenting its transformation over the stages of the reconstruction. They had a date set for their grand opening event and needed assistance to plan and promote the day.


We provided facility design consulting for their state-of-the-art AV system with 7.1 surround sound and an 83” 4K video display. A couple months leading up to their Grand Opening and months afterwards, we provided solutions for video and audio production, photography, web support and maintenance, social media, and all necessary marketing and promotional materials including design and management of ad campaigns, posters, signage, and email newsletters.

For content creation, we captured footage of the construction phases, conducted interviews with team and stakeholders, captured the distilling process and mixology to amass a content library of 35 videos, 463 photos and 12 original music tracks.

Videos Produced

Photos for Print, Web & Social Media

Original Music Tracks

Our Role

Ad Design

Audio Engineering

Audio Scoring

AV Facility Design

Campaign Management

Content Creation

Content Strategy

Digital Marketing

Email Marketing

Event Marketing

Graphic Design


Posters & Signage

Social Media

Traditional Marketing

Video Production

Web Design

Web Development

If you’re looking for a reliable and experienced team to help you with AV consulting, video, social media, web and general marketing needs, I recommend Magelssen Media.

They provided marketing materials we needed quickly because of the timing of our grand opening. They did an outstanding job producing videos and conducting interviews to tell the story about Archetype Distillery’s past and present. They also produced a creative suite of videos featuring drinks available in our tasting room.

Prior to the event they helped us design our facility’s AV system and partnered with our architect firm to include those plans in the building’s restoration and renovation. Afterwards, they provided further marketing support to manage and maintain our website and social media marketing, created marketing materials for our event space, managed our print ad campaigns, and provided AV tech support for special events.

–Randi Okey, Archetype Distillery